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Originally Posted by EoviaBob Is the brand recognition in Eovia?
Or is it in the product brands -- Carrara and Hexagon?
When you tell people what software you use, do you say "I use Eovia Carrara."?
Or do you say "I use Carrara."? |
Of course Bob we only say we use Carrara, but that's Eovia which brought the fame in it, which made it sound a serious contender to professional packages. Daz is still a brand that aims mainly at hobbyists. These are 2 differents businesses aren't they?
Daz owning Eovia will bring Carrara & Hex "to the masses", but some people might be reluctant to go to the Daz website to look for a serious package.
But may be that'll part of your challenge as a marketing guy to convince the professional 3D world that Daz will not degrade the spirit that Eovia brought to their product?
(by the way, and also as a marketing guy, did you put in your "to do list" to re-look the Daz website? It really looks like an Istanbul bazaar, compared to the instutitionnal look of the Eovia site...
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